Exploring the Factors Shaping Organic Food Choices: Insights from Adana, Türkiye

Selim Gündüz; Yasemin Selli

doi:10.57252/jrpfoods.2024.10

Authors

Selim Gündüz Adana Alparslan Turkes Science and Technology University
Yasemin Selli Adana Alparslan Turkes Science and Technology University

DOI:

https://doi.org/10.57252/jrpfoods.2024.10

Keywords:

Organic Products, Consumer behavior, Demographic analysis, Occupational impact, Regional influences

Abstract

The consumption of organic food is rapidly becoming more widespread. This study aims to explore the attitudes of consumers in the city center of Adana, Türkiye, toward organic products and identify the factors that influence their purchasing behaviors. The research is based on data collected through a survey conducted with individuals selected from the city center. A detailed analysis of participants' demographic characteristics was carried out, examining variables such as gender, age, income level, marital status, and occupation. The findings reveal that individuals working in the education sector and food industry professionals demonstrate significant awareness and concern regarding organic food. Additionally, demographic factors, including age, gender, marital status, and income, play a crucial role in shaping consumers' preferences and behaviors toward organic food. However, income level emerges as a critical determinant, often acting as a barrier to the broader adoption of organic products due to their higher cost. Among those who reported consuming organic products, 11.5% preferred fresh fruits and vegetables, followed by eggs (11.3%), olive oil (10.9%), dairy products (8.9%), and honey (8.7%). The insights gained from this study are valuable for understanding consumer attitudes toward organic products in Adana and for identifying the factors that influence their choices in detail.

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